Direct Marketing Fundraising Campaigns Making Direct Marketing Campaigns personal

Today’s donors want to be engaged with your cause. They want to feel part of the solution; that their efforts are making a difference. This balance between capturing need and offering a sense of progress is important. It’s what keeps donors engaged for the long-term.

Our Direct Marketing Campaigns are built around enhancing donor relationships at every step—from acquisition to long-term loyalty. Our tailored communications remind your donors why their support is important, validates their contribution and encourages further commitment.

We treat your donors as individuals.

Segmentation is a key part of our approach. To the donor, every donation—no matter how small—is significant. Receiving personalised mail and email, which acknowledges their individual contribution and talks specifically to their history with your organisation, is what builds loyalty. It makes donating rewarding, and it makes your ask personal.

Book your next campaign


Building a Better DM Campaign

Understand Cause
Analyse Supporter Giving Habits
Identify Conversion Opportunities
Segment Campaign Audience
Develop Control Letter & Design
Tailor Segment Variables
Campaign Delivery
Monitor Response by Segment


Direct Marketing Fundraising Specialists

Mail Makers Integrated is a boutique full service agency and a market leader in maximising direct marketing fundraising income for Not-for-Profit organisations. For more than 25 years, we have been providing specialist counsel and services to some of Australia’s best-known charitable organisations, helping to grow their fundraising income through customised direct marketing fundraising programs. As a total direct marketing fundraising consultancy, we provide a full suite of services: from strategic planning, database review and list recommendations, to creative execution of appeals and post-appeal analysis.