Direct Marketing Fundraising Campaigns Making Direct Marketing Campaigns personal
Today’s donors want to be engaged with your cause. They want to feel part of the solution; that their efforts are making a difference. This balance between capturing need and offering a sense of progress is important. It’s what keeps donors engaged for the long-term.
Our Direct Marketing Campaigns are built around enhancing donor relationships at every step—from acquisition to long-term loyalty. Our tailored communications remind your donors why their support is important, validates their contribution and encourages further commitment.
We treat your donors as individuals.
Segmentation is a key part of our approach. To the donor, every donation—no matter how small—is significant. Receiving personalised mail and email, which acknowledges their individual contribution and talks specifically to their history with your organisation, is what builds loyalty. It makes donating rewarding, and it makes your ask personal.